Slide contents
- Google Advertising
- Digital Revolution in Context
- The Connected World
- Your Customers are Online. Are You?
- Ad Spend is Following Consumers Online
- The Four Be's (1)
- The Four Be's (2)
- Be Found: Google Search
- SEO != SEM
- What's a bid?
- CPC / CPM / CPA
- Demographic targeting
- Time scheduling
- Ads Appear Above and to the Right of Results
- Pay When Users Click on your Ad & Visit Your Page
- Search query
- used book
- Keyword
- Broad match
- Exact match
- Phrase match
- Quality score
- Google Product Extensions
- Google Sitelinks
- Be Relevant: Google Mobile Ads
- Google Offers 3 Types of Mobile Advertising (1)
- Google Offers 3 Types of Mobile Advertising (2)
- Google Offers 3 Types of Mobile Advertising (3)
- Google Offers 3 Types of Mobile Advertising (4)
- Be Engaging: Google Display Ads
- The Google Display Network has 3 Components (1)
- The Google Display Network has 3 Components (2)
- The Google Display Network has 3 Components (3)
- The Google Display Network has 3 Components (4)
- The Google Display Network has 3 Components (5)
- Be Accountable: Google Analytics
- Strengthen Your Marketing Initiatives
- Somnioom
