M:AppFest 2012

Ključne metrike

  • Kristjan Pečanac
  • February 2012

Slide contents

  • M:AppFest 2012
  • What is company metric?
  • Types of Metrics & Measurement
  • Product
  • Marketing
  • Founder/CEO
  • Dave McClure metric AARRR!
  • Customer Lifecycle / Conversion Behavior
  • Algorithms and tools
  • Quarterly Cohort Analysis
  • Algorithms and tools
  • Multivariate analysis
  • Conversion funnel
  • Algorithms and tools
  • Google analytics
  • Startups
  • RJMetrics
  • Workshop: Model